Yazoo needed to lose it’s “just for kids” image and appeal to young adults to grow market share.
So, take one cow. Add some fruit and fire out of an old circus cannon. How else you make Britain’s No 1 Milkshake ?
A hugely successful and award winning TV, OOH and trade press campaign.

PS. Lots of people claim to have been involved in this ad. Funny how successful, award winning work has many creators isn’t it?
For the record, no one at TDG or SWC was involved.