The spoon council are an entirely fictitious, but plausible, governing body dedicated to the promotion of the humble spoon.
In reality they were a figment of my imagination as part of a new business drive for a previous agency. After all everyone has spoons
but hardly anyone can remember buying any. They just appear. So if we could sell spoons, we could sell anything.
We created ads, TV commercials, a website, exhibitions and even got the wonderful Uri Gellar to send himself up in a spoof video which is still
gathering views on YouTube.
 The campaign won a couple of gold awards and was a lot of fun to write and create.