With a plethora of digital stations to choose from, radio is still a great way to target your audience.
If used correctly it’s an entertaining and cost effective way of talking to people when they are at their most receptive.
Again a few award winners here and KitKat was placed in the Aerial Hall of fame in the top 5 ads of the 20th Century. 

After all, where else could you have the Dagenham Girl Pipers playing along while a Yeti does the Can-Can on a tightrope