Air Partner are an international private aircraft charter business based in the UK. Not only do they fly high net worth individuals from meeting
to yacht to meeting, they also fly everything and everyone including cargo, aid and sports teams to anywhere they need to be.
Still heavily reliant on traditional ways of doing things, they needed a suite of brochures to cover everything from the oil business to the music
business as well as ads in specialist press, digital executions and exhibition and conference stands and materials.
Based on interviews with the brokers, all the spreads and ads were based on real stories from their 50 plus years of air charter and all focused
on understanding the needs of the people they were talking to rather than showing pictures of private jets.
After all, we all know what they look like, don’t we?